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Avik By Birla Navya
Avik By Birla Navya captivated affluent homebuyers across Delhi-NCR with precision-led OLV campaign powered by VDO.AI
Bringing Digital Precision to Premium Real Estate
With luxury homebuyers increasingly researching and investing online, Avik By Birla Navya embraced a new approach, blending storytelling with smart targeting. In partnership with VDO.AI, the brand launched a data-driven OLV campaign to connect with high-intent, affluent audiences across Delhi-NCR.
How VDO.AI Engineered Performance for Avik By Birla Navya
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Interactive Carousel Experience
VDO.AI’s carousel overlay OLV format let viewers explore Avik By Birla Navya’s offerings, from private basements to exclusive terraces, within a single video, creating a rich and immersive brand experience.
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Contextual Premium Placements
Ads ran across News18, Moneycontrol, Financial Express, and NDTV, positioning the brand in front of affluent, investment-focused viewers consuming premium business content.
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Hyperlocal Precision Targeting
The campaign focused on a 20 km radius around Sector 63, Gurgaon, extending to Delhi-NCR to reach HNIs, CXOs, business owners, and senior professionals actively exploring real estate investments.
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Real-Time Insights and Optimization
VDO.AI’s live performance dashboard delivered actionable data on VCR, CTR, and engagement trends, enabling continuous optimization and precise campaign control.
Results
- 64.91% (Surpassing the 60% industry benchmark)VCR
- 0.32% (Surpassing the 0.2% industry benchmark)CTR
